Overview

Louis Law Group is seeking an experienced General Marketing Manager to lead and execute digital marketing initiatives. This is a fully remote role focusing on email marketing, social media marketing, and AI-powered automation. Not entry-level; only experienced candidates will be considered.

Key Details

• Organization:Louis Law Group
• Location:Anywhere
• Posted:8 days ago

What You’ll Do

• …

  Please note that the hours for this position are Monday through Friday 9am to 6pm EST. Candidates not willing to work these hours will not be considered.

  Key Responsibilities

  • Plan, execute, and optimize email marketing campaigns, including newsletters, drip sequences, and automated workflows
  • Manage and scale social media marketing efforts across relevant platforms, including content strategy, scheduling, engagement, and performance tracking
  • Design and maintain AI-driven marketing automations to improve lead nurturing, follow-up, and operational efficiency
  • Maintain a structured marketing calendar aligned with business and intake goals
  • Monitor performance metrics and deliver clear, actionable reports to leadership
  • Collaborate with leadership to align marketing strategy with firm priorities and growth objectives
  • Ensure brand consistency, professionalism, and compliance across all marketing channels

  Key Performance Indicators (KPIs)

  • Email campaign performance (open rates, click-through rates, conversion rates, and deliverability)
  • Growth and engagement across social media platforms (follower growth, reach, engagement rate)
  • Lead generation and intake support metrics (qualified leads, follow-ups, and conversion trends)
  • Implementation and effectiveness of marketing automations (time saved, response speed, workflow accuracy)
  • Consistency in meeting marketing calendar deadlines and reporting expectations

  Required Qualifications

  • Proven, hands-on experience in email marketing and social media marketing
  • Demonstrated experience using AI tools and marketing automation platforms
  • Ability to analyze marketing data and adjust strategy based on performance
  • Strong written communication skills and attention to detail
  • Ability to work independently, manage deadlines, and execute without constant oversight

  Portfolio Requirement (Mandatory)

  Applicants must submit a portfolio showcasing relevant marketing work, including examples of email marketing campaigns, social media accounts, or campaigns managed, and automation workflows or AI-assisted marketing systems (when available). Applications without a portfolio will not be considered.

  Preferred Qualifications

  • Legal marketing or law firm marketing experience (highly desired)
  • Experience marketing professional services or regulated industries
  • Familiarity with CRM systems, intake workflows, and lead management
  • Basic design, copyediting, or content production skills

What You’ll Need

• …

Apply

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